Futura Paneuropean Medium: Free Download Guide

Sep 2, 2025 by Fonts Packs 47 views

Futura Paneuropean Medium Font Free Download

Hey guys! Looking for that sleek, modern touch for your projects? You're probably searching for the Futura Paneuropean Medium font! This font is a fantastic choice, known for its clean lines and geometric design, making it super versatile for a wide range of applications. Whether you're designing a website, creating a logo, or working on print materials, Futura Paneuropean Medium can add a touch of sophistication and professionalism. But let's be real, finding a reliable and safe source for a free download can be a bit of a mission. That's why we're here to guide you through the process, ensuring you get your hands on this awesome font without any headaches. So, stick around, and let's dive into the world of Futura Paneuropean Medium and how you can snag it for free!

1. Understanding Futura Paneuropean Medium Font

Before we jump into the download process, let's take a moment to understand what makes the Futura Paneuropean Medium font so special. Futura, designed by Paul Renner in 1927, is a geometric sans-serif typeface. Its design is based on geometric shapes, giving it a very clean and modern appearance. The "Paneuropean" version extends the character set to support a broader range of European languages, making it even more versatile for international projects. The "Medium" weight strikes a perfect balance, being neither too light nor too bold, making it ideal for body text as well as headlines. When you're choosing a font, understanding its history and intended use helps you appreciate its design and use it effectively in your projects. For example, knowing that Futura was inspired by the Bauhaus movement can influence how you pair it with other design elements. The font's readability and clean aesthetic make it a favorite among designers for everything from corporate branding to editorial design. Plus, its geometric construction gives it a timeless quality, ensuring your designs remain stylish for years to come. So, as you embark on your Futura Paneuropean Medium font journey, keep these aspects in mind to fully leverage its potential.

2. The Appeal of Geometric Sans-Serif Fonts

Geometric sans-serif fonts, like Futura Paneuropean Medium font, have a unique appeal that sets them apart from other typefaces. Their clean lines and precise shapes convey a sense of modernity and efficiency, making them a popular choice for contemporary designs. The absence of serifs (the small decorative strokes at the end of letterforms) gives them a minimalist look, which is perfect for projects that aim for a clean and uncluttered aesthetic. These fonts are highly legible, especially in digital formats, because their simple forms reduce visual noise. This makes them ideal for websites, apps, and other user interfaces where readability is crucial. The geometric structure also lends itself well to logo design, where a strong and recognizable visual identity is essential. Think about brands like Volkswagen or Domino's – their logos utilize geometric fonts to project an image of reliability and precision. Furthermore, geometric sans-serif fonts pair well with a variety of other typefaces, offering designers flexibility in creating visual hierarchies and adding contrast to their designs. When you're working on a project that requires a modern, clean, and efficient look, considering a geometric sans-serif font like Futura is definitely a smart move.

3. Where to Find Free Font Downloads

Finding free font downloads can be a bit like navigating a maze, guys. You want to make sure you're getting a legitimate file without any nasty surprises like malware. One of the first places to check is Google Fonts. While they might not have every single font under the sun, they offer a curated selection of high-quality, open-source fonts that are free to use for both personal and commercial projects. Another great resource is Font Squirrel. They hand-pick fonts and offer them with commercial-use licenses, so you can rest easy knowing you're not violating any copyright laws. DaFont and UrbanFonts are also popular options, but you'll need to double-check the license for each font to make sure it aligns with your intended use. Some fonts might be free for personal use but require a commercial license for business projects. It's always better to be safe than sorry! Lastly, keep an eye out for design freebies and promotional offers from font foundries. Sometimes they'll give away free fonts as a way to promote their work. By exploring these different avenues, you'll increase your chances of finding that Futura Paneuropean Medium font free download you've been searching for.

4. Risks of Downloading Fonts from Untrusted Sources

Okay, let's talk about the dark side of free font downloads. Downloading fonts from untrusted sources can be a risky business, guys. You might think you're scoring a sweet deal, but you could end up with a whole lot of trouble. One of the biggest risks is malware. Unscrupulous websites often bundle malicious software with font files, which can infect your computer and compromise your personal data. Think viruses, spyware, and ransomware – the stuff of nightmares! Another risk is copyright infringement. Many fonts are protected by copyright, and using them without a proper license can land you in legal hot water. You could face fines or even be forced to take down your project. Then there's the issue of font quality. Fonts from untrusted sources are often poorly designed, with inconsistent kerning, missing characters, or other technical flaws. This can make your designs look unprofessional and undermine your brand image. So, how do you protect yourself? Stick to reputable font foundries and trusted download sites. Always scan downloaded files with a virus scanner before installing them. And be sure to read the license agreement carefully to understand your rights and obligations. By taking these precautions, you can minimize the risks and enjoy your Futura Paneuropean Medium font without any worries.

5. Checking Font License Agreements

Font license agreements are like the fine print of the font world, and it's super important to understand them before you start using a new font. These agreements outline how you're allowed to use the font, whether it's for personal projects, commercial work, or both. They also specify any restrictions on modifying, embedding, or redistributing the font. Ignoring these terms can lead to some serious legal trouble, which is definitely something we want to avoid. So, where do you find these license agreements? Usually, they come bundled with the font files in a text document or are available on the font foundry's website. Take the time to read through them carefully and pay attention to the details. Look for clauses that address things like usage rights, embedding permissions, and modification restrictions. If you're unsure about anything, don't hesitate to contact the font foundry directly for clarification. It's always better to ask questions upfront than to risk violating the license terms. By being diligent about checking font license agreements, you can ensure that you're using the Futura Paneuropean Medium font legally and ethically.

6. Alternatives to Futura Paneuropean Medium

If you're having trouble finding a free download of Futura Paneuropean Medium font, or if you're looking for something similar with a slightly different vibe, there are plenty of alternatives to consider. One popular option is Montserrat, a geometric sans-serif font that's available on Google Fonts. It has a similar clean and modern aesthetic to Futura, but with its own unique character. Another great choice is Lato, which is also available on Google Fonts. Lato is slightly warmer and more humanist than Futura, making it a good option for projects that need a friendly and approachable feel. If you're willing to spend a bit of money, you could also check out Proxima Nova, which is a widely used and highly versatile geometric sans-serif font. It's a bit more polished and refined than Futura, making it a great choice for high-end branding and design work. Ultimately, the best alternative will depend on the specific needs of your project, but exploring these options can help you find a font that's just as stylish and effective as Futura Paneuropean Medium.

7. Installing Fonts on Windows

Installing fonts on Windows is a pretty straightforward process, guys. First, you'll need to download the font files, which usually come in a ZIP archive. Extract the files to a folder on your computer. Inside, you should find one or more files with the extensions .ttf (TrueType Font) or .otf (OpenType Font). To install the font, simply right-click on the font file and select "Install" from the context menu. Windows will then install the font and make it available for use in all your applications. Alternatively, you can open the Control Panel, go to "Fonts," and drag the font files into the Fonts folder. This will also install the font on your system. After installing the font, you might need to restart your applications for the font to appear in the font list. And that's it! You're now ready to start using your Futura Paneuropean Medium font in all your projects. If you ever need to uninstall a font, simply go back to the Fonts folder in the Control Panel, right-click on the font, and select "Delete."

8. Installing Fonts on macOS

Installing fonts on macOS is just as easy as it is on Windows. Once you've downloaded the font files, which usually come in a ZIP archive, double-click the archive to extract the files. Inside, you should find one or more files with the extensions .ttf (TrueType Font) or .otf (OpenType Font). To install the font, simply double-click on the font file. This will open the Font Book application, which is the built-in font manager for macOS. In Font Book, click the "Install Font" button to install the font on your system. macOS will then validate the font and make it available for use in all your applications. Alternatively, you can drag the font files into the Font Book application to install them. After installing the font, you might need to restart your applications for the font to appear in the font list. To uninstall a font, simply open Font Book, select the font, and click the "Remove" button. With these simple steps, you'll have your Futura Paneuropean Medium font up and running on your Mac in no time.

9. Using Futura Paneuropean Medium in Web Design

When it comes to web design, Futura Paneuropean Medium font can be a fantastic choice for creating a clean and modern look. To use it effectively, you'll need to embed the font in your website using CSS. There are several ways to do this, but the most common approach is to use the @font-face rule. First, you'll need to upload the font files to your website's server. Then, in your CSS file, you can define the @font-face rule, specifying the font family name and the URL of the font files. Here's an example:

@font-face {
 font-family: 'Futura Paneuropean Medium';
 src: url('fonts/futura-paneuropean-medium.woff2') format('woff2'),
 url('fonts/futura-paneuropean-medium.woff') format('woff');
 font-weight: normal;
 font-style: normal;
}

In this example, we're defining a font family called "Futura Paneuropean Medium" and specifying the URLs of the WOFF2 and WOFF font files. The WOFF2 format is the most modern and efficient format for web fonts, but it's a good idea to include the WOFF format as well for older browsers. Once you've defined the @font-face rule, you can use the font in your CSS just like any other font:

body {
 font-family: 'Futura Paneuropean Medium', sans-serif;
}

In this example, we're setting the font family for the entire body of the website to Futura Paneuropean Medium. If the font is not available, the browser will fall back to a generic sans-serif font. By using Futura Paneuropean Medium in your web design, you can create a sleek and professional look that will impress your visitors.

10. Using Futura Paneuropean Medium in Print Design

Futura Paneuropean Medium font is not just for the web; it's also a great choice for print design. Its clean lines and geometric shapes make it highly legible and visually appealing in printed materials. When using Futura Paneuropean Medium in print, you'll want to ensure that the font files are properly embedded in your design files. This will prevent any font substitution issues when the files are sent to the printer. In programs like Adobe InDesign, you can embed fonts by going to File > Package. This will create a folder containing your InDesign file, the linked images, and the font files. When sending the files to the printer, make sure to include the entire folder. You'll also want to ensure that the font is properly licensed for commercial use if you're using it for a client project. Some font licenses restrict the use of fonts in printed materials, so it's always a good idea to double-check the license agreement before proceeding. By following these tips, you can ensure that your print designs look their best with Futura Paneuropean Medium.

11. Pairing Futura Paneuropean Medium with Other Fonts

Choosing the right font pairing can make or break your design. Futura Paneuropean Medium font, with its modern and geometric style, pairs well with a variety of other fonts. For a clean and minimalist look, consider pairing it with another sans-serif font like Open Sans or Lato. These fonts have a similar aesthetic and won't compete with Futura Paneuropean Medium for attention. If you want to add a touch of contrast, you could pair Futura Paneuropean Medium with a serif font like Merriweather or Playfair Display. These fonts have a more traditional feel and can create a nice balance with Futura Paneuropean Medium's modern style. When pairing fonts, it's important to consider the overall tone and message of your design. Do you want to create a serious and professional look, or something more playful and creative? The fonts you choose should reflect the desired tone. It's also a good idea to experiment with different font sizes and weights to create visual hierarchy and guide the reader's eye.

12. Exploring Different Weights of Futura

While we're focusing on Futura Paneuropean Medium font, it's worth exploring the other weights available in the Futura family. Each weight has its own unique character and can be used to create different effects in your designs. Futura Light is a delicate and elegant weight that's perfect for headlines and display text. It has a refined and sophisticated feel, making it a great choice for high-end branding and design work. Futura Bold is a strong and assertive weight that's ideal for headlines and callouts. It commands attention and can be used to create a sense of urgency or importance. Futura Book is a more neutral weight that's well-suited for body text. It's highly legible and won't distract the reader from the content. By experimenting with different weights of Futura, you can add depth and dimension to your designs and create a more visually engaging experience. Just remember to use the different weights sparingly and strategically to avoid overwhelming the viewer.

13. The History of the Futura Font

The history of the Futura font is a fascinating journey through the world of typography and design. Designed by Paul Renner in 1927, Futura was inspired by the Bauhaus movement, which emphasized simplicity, functionality, and geometric forms. Renner aimed to create a typeface that was both modern and timeless, and he succeeded admirably. Futura quickly became one of the most popular sans-serif fonts of the 20th century, and it's still widely used today. Its clean lines and geometric shapes make it highly legible and visually appealing, and its versatility has made it a favorite among designers for a wide range of applications. From corporate branding to editorial design, Futura has left its mark on the world of visual communication. Its influence can be seen in countless logos, advertisements, and publications. By understanding the history of the Futura font, you can gain a deeper appreciation for its design and its impact on the world.

14. Futura in Logo Design

Futura Paneuropean Medium font has long been a favorite for logo design, and for good reason. Its clean, geometric structure conveys a sense of modernity, efficiency, and trustworthiness – qualities that many brands want to project. The simplicity of Futura makes it highly versatile, allowing it to be adapted to a wide range of industries and applications. Think about logos like those of Volkswagen, Supreme, and Domino's Pizza; all utilize Futura or a derivative to communicate a sense of reliability and forward-thinking. When using Futura in logo design, it's important to consider the overall brand identity and target audience. The font should complement the brand's values and resonate with its customers. Experimenting with different weights, sizes, and colors can help you create a logo that's both visually appealing and strategically effective. Also, ensure that the logo remains legible and recognizable at various sizes, from business cards to billboards. A well-designed logo using Futura can create a lasting impression and contribute to the brand's overall success.

15. Futura in Branding

Beyond just logos, Futura Paneuropean Medium font can play a significant role in overall branding efforts. Consistency in typography is key to creating a cohesive and recognizable brand identity, and Futura can be used across various touchpoints, including websites, marketing materials, and packaging. Its clean and modern aesthetic can help a brand project an image of sophistication, innovation, and reliability. When using Futura in branding, it's important to consider the brand's personality and values. The font should align with the brand's message and resonate with its target audience. For example, a tech company might use Futura to convey a sense of cutting-edge innovation, while a financial institution might use it to project an image of stability and trustworthiness. It's also important to establish clear guidelines for how the font should be used, including font sizes, weights, colors, and spacing. This will ensure that the brand's typography remains consistent across all channels and maintains a professional and polished look.

16. Kerning and Leading with Futura

Kerning and leading are two essential aspects of typography that can greatly impact the readability and visual appeal of your designs. Kerning refers to the spacing between individual letters, while leading refers to the spacing between lines of text. With Futura Paneuropean Medium font, proper kerning and leading are especially important due to its geometric nature. The uniform shapes of the letters can sometimes create awkward gaps or overlaps if the kerning is not adjusted carefully. Pay close attention to letter combinations like "AV," "WA," and "To," and adjust the kerning as needed to create a more balanced and harmonious appearance. When it comes to leading, you'll want to ensure that there's enough space between lines of text to prevent them from feeling cramped or crowded. A good rule of thumb is to set the leading to be slightly larger than the font size. For example, if you're using Futura Paneuropean Medium at 12 points, you might set the leading to 14 or 15 points. Experiment with different kerning and leading settings until you find what looks best for your specific design.

17. The Bauhaus Influence on Futura

The Bauhaus movement had a profound influence on the design of Futura Paneuropean Medium font. The Bauhaus was a German art school that emphasized simplicity, functionality, and geometric forms. Paul Renner, the designer of Futura, was deeply inspired by the Bauhaus philosophy, and he sought to create a typeface that embodied these principles. Futura's clean lines, geometric shapes, and lack of ornamentation are all hallmarks of the Bauhaus style. The font's emphasis on functionality and legibility also reflects the Bauhaus commitment to practical design. By understanding the Bauhaus influence on Futura, you can gain a deeper appreciation for its design and its place in the history of typography. The Bauhaus movement continues to inspire designers today, and Futura remains a timeless example of its enduring legacy.

18. Common Mistakes When Using Futura

Even though Futura Paneuropean Medium font is a versatile and well-designed typeface, it's still possible to make mistakes when using it. One common mistake is using it too much. While Futura can be a great choice for headlines and body text, using it for every element on your page can create a monotonous and uninspired look. It's important to mix things up and use different fonts to create visual hierarchy and add interest to your designs. Another mistake is using Futura in inappropriate contexts. While it can work well for modern and minimalist designs, it may not be the best choice for projects that require a more traditional or whimsical feel. Always consider the overall tone and message of your design when choosing a font. Finally, be careful not to overuse stylistic variations like bold or italic. Too much emphasis can make your text look cluttered and distracting. Use these variations sparingly and strategically to highlight important information.

19. The Enduring Popularity of Futura

Despite being designed almost a century ago, Futura Paneuropean Medium font remains incredibly popular among designers today. Its timeless appeal, versatility, and legibility have made it a favorite for a wide range of applications, from branding and advertising to web design and print publications. One reason for Futura's enduring popularity is its clean and modern aesthetic. The font's geometric shapes and lack of ornamentation give it a minimalist look that feels fresh and contemporary. Another reason is its versatility. Futura can be used effectively in a variety of contexts, from headlines and logos to body text and captions. It also pairs well with a wide range of other fonts, making it easy to incorporate into different design styles. Finally, Futura is highly legible, even at small sizes. This makes it a great choice for websites and mobile apps, where readability is crucial. By continuing to adapt and evolve, Futura has cemented its place as one of the most iconic and influential typefaces of all time.

20. Futura and Readability

Readability is a crucial factor to consider when choosing a font for any project, and Futura Paneuropean Medium font generally performs well in this area, though with some caveats. Its clean, geometric forms contribute to good legibility, particularly in headlines and shorter blocks of text. The consistent stroke weight and simple letterforms make it easy for the eye to track. However, when used extensively in body text, some designers find that Futura's uniformity can lead to a slightly monotonous reading experience. To enhance readability when using Futura in longer passages, pay close attention to kerning and leading, ensuring adequate space between letters and lines. Also, consider using a slightly larger font size than you might with other fonts. Pairing Futura with a more humanist sans-serif or a well-chosen serif font for body text can also improve overall readability, providing a contrast that keeps the reader engaged. Ultimately, the key is to test the font in your specific context and make adjustments as needed to ensure a comfortable reading experience.

21. Advanced Typography with Futura

Taking your typography skills to the next level with Futura Paneuropean Medium font involves mastering some advanced techniques. One such technique is using ligatures, which are special characters that combine two or more letters into a single glyph for a more harmonious appearance. While Futura doesn't have as many ligatures as some other fonts, using the available ones can subtly enhance the elegance of your text. Another advanced technique is using OpenType features, such as stylistic alternates and contextual alternates. These features allow you to customize the appearance of certain characters based on their context within the text. For example, you might use stylistic alternates to create a more decorative look for headlines or logos. Finally, consider using microtypography techniques, such as adjusting the tracking (overall letter spacing) and word spacing to fine-tune the appearance of your text. By mastering these advanced techniques, you can unlock the full potential of Futura and create truly stunning typography.

22. Futura in Editorial Design

In editorial design, Futura Paneuropean Medium font can be a powerful tool for creating visually appealing and engaging layouts. Its clean and modern aesthetic makes it a great choice for magazines, newspapers, and books. When using Futura in editorial design, it's important to consider the overall tone and style of the publication. If you're designing a high-end fashion magazine, you might use Futura Light for headlines and display text to create a sense of elegance and sophistication. If you're designing a news website, you might use Futura Book for body text to ensure readability and clarity. You can also use Futura to create visual hierarchy and guide the reader's eye. For example, you might use a larger font size and a bolder weight for headlines, and a smaller font size and a lighter weight for captions. By using Futura strategically, you can create editorial designs that are both beautiful and functional.

23. Futura for Mobile Apps

When designing mobile apps, Futura Paneuropean Medium font can be an excellent choice for creating a clean and user-friendly interface. Its legibility at various sizes, combined with its modern aesthetic, makes it well-suited for the small screens of mobile devices. However, it's crucial to optimize the font for mobile use to ensure a smooth and comfortable user experience. Consider the screen resolution and pixel density of the target devices when choosing font sizes and weights. Use a larger font size than you might for print or web design to compensate for the smaller screen size. Also, ensure that the font is properly rendered on different operating systems and devices. Test the app on a variety of devices to identify and fix any rendering issues. By optimizing Futura for mobile apps, you can create an interface that's both visually appealing and easy to use.

24. The Psychological Impact of Futura

Fonts have a psychological impact on viewers, influencing their perceptions and emotions. Futura Paneuropean Medium font, with its geometric precision and clean lines, often evokes feelings of modernity, efficiency, and objectivity. It can project an image of trustworthiness and stability, making it a popular choice for brands in industries like finance and technology. However, it's important to consider the context in which Futura is used. In some cases, its simplicity might be perceived as cold or impersonal. Pairing Futura with warmer, more humanistic elements in your design can help balance this effect. Also, be mindful of the colors and imagery you use alongside Futura, as these can further shape the viewer's perception. By understanding the psychological impact of Futura, you can use it strategically to communicate the desired message and evoke the intended emotions.

25. Futura and Accessibility

Accessibility is a critical consideration in design, ensuring that your work is usable by people with disabilities. When using Futura Paneuropean Medium font, there are several steps you can take to improve accessibility. First, ensure that the font size is large enough for people with visual impairments to read comfortably. Use relative units like ems or rems instead of fixed units like pixels to allow users to adjust the font size according to their needs. Also, provide sufficient contrast between the text and the background to make it easier to read. Use a color contrast checker to ensure that your color choices meet accessibility guidelines. Finally, consider providing alternative text for images and other non-text elements to make your designs more accessible to people who use screen readers. By following these guidelines, you can make your designs more inclusive and accessible to everyone.

26. Finding Futura Alternatives on Google Fonts

If you're looking for Futura Paneuropean Medium font alternatives that are readily available and free to use, Google Fonts is an excellent resource. While Google Fonts doesn't offer Futura itself, it provides several typefaces with a similar geometric sans-serif aesthetic. Montserrat is a popular choice, known for its clean lines and versatile character set. Lato is another great option, offering a slightly warmer and more humanistic feel. Open Sans is a classic sans-serif font that works well in a variety of contexts. When choosing a Futura alternative on Google Fonts, consider the specific needs of your project. Think about the overall tone and style you're trying to achieve, and select a font that aligns with your vision. Also, be sure to test the font in your designs to ensure that it looks good and is easy to read. With a little experimentation, you can find a Google Font that's just as stylish and effective as Futura Paneuropean Medium.

27. The Future of Geometric Fonts

The future of geometric fonts like Futura Paneuropean Medium font looks bright, as designers continue to embrace their clean, modern aesthetic. As technology evolves and new design trends emerge, geometric fonts are likely to adapt and evolve as well. We may see new variations and interpretations of classic geometric typefaces, as well as innovative new designs that push the boundaries of typography. One trend to watch is the increasing use of variable fonts, which allow for greater flexibility and customization. Variable fonts can be adjusted along multiple axes, such as weight, width, and slant, giving designers unprecedented control over the appearance of their text. As variable font technology becomes more widespread, we can expect to see even more creative and expressive uses of geometric fonts. The fusion of classic geometric principles with cutting-edge technology promises an exciting future for typography.

28. Creating a Modern Aesthetic with Futura

Creating a modern aesthetic is easy with Futura Paneuropean Medium font, thanks to its clean lines and geometric precision. This typeface naturally lends itself to minimalist designs, where simplicity and clarity are key. To maximize Futura's modern appeal, pair it with plenty of white space and a limited color palette. Consider using a monochromatic color scheme or a combination of neutral colors like black, white, and gray. Incorporate geometric shapes and patterns into your designs to reinforce the modern aesthetic. Use clean, simple imagery that complements the font's minimalist style. Avoid using overly ornate or decorative elements, as these can clash with Futura's understated elegance. By following these tips, you can create designs that are both visually stunning and perfectly aligned with the modern aesthetic.

29. Using Futura in Social Media Graphics

Futura Paneuropean Medium font is an excellent choice for social media graphics, helping you create eye-catching visuals that grab attention. Its clean and modern design ensures that your message is clear and legible, even on small screens. When using Futura in social media graphics, consider the platform you're designing for. Different platforms have different size and resolution requirements, so be sure to optimize your graphics accordingly. Use a large enough font size to ensure that your text is readable on mobile devices. Also, use contrasting colors to make your text stand out against the background. Consider using Futura for headlines and captions, and pairing it with a different font for body text. This can help create visual hierarchy and make your graphics more engaging. Finally, be sure to include a call to action in your graphics to encourage viewers to click, like, or share your content.

30. Mastering the Art of Typography

Mastering the art of typography is a lifelong journey, but it's a journey well worth taking. By learning the principles of typography and practicing your skills, you can create designs that are both beautiful and effective. Start by studying the history of typography and learning about the different types of fonts. Understand the anatomy of a typeface and the terminology used to describe it. Practice kerning, leading, and tracking to fine-tune the appearance of your text. Experiment with different font pairings to create visual hierarchy and add interest to your designs. Pay attention to the details and strive for perfection. Remember that typography is not just about choosing a font; it's about using type to communicate a message and evoke emotions. By mastering the art of typography, you can elevate your designs and create a lasting impression. And remember, even the most skilled typographers are always learning and experimenting, so never stop exploring and pushing your boundaries! Now go forth and create some typographic magic with your Futura Paneuropean Medium font!